I have a feminist friend who I talked about before in this space. After talking to her some, it became apparent that she loves women and her role as a consumer in increasing their roles in the workforce. How does she do that you might wonder…..
Take her recent purchase of a group of wine gift baskets for her colleagues after she received a promotion at work. She had decided that she would only purchase products made by women. The baskets were easy, she found a store which sells fair trade certified baskets from Africa. The chocolate and crackers were pretty easy to find since she has a ton of choices right in her San Francisco neighborhood. She said that the wine was the most difficult part because there are very few female winemakers working at wineries owned by women. I guess there is a glass door of sorts still within the wine industry since plenty of women are becoming winemakers, but there are an incredibly small number of winery owners who are women.